Pet parents all over Southern California can now entertain and sooth their beloved canine friends with DOGTV, the first and only television network for dogs, DOGTV. Following a successful soft launch period, DOGTV launches as a Subscription Video On Demand (SVOD) channel on Cox, exclusively for its California market.

 “We are elated with the test market viewing results, which surpassed our expectations” Gilad Neumann, CEO of DOGTV tells a pet’s life magazine. “The results have reinforced our position that there is a real demand for this type of programming, and we are excited to continue our partnership with Cox.

Studies have shown that dogs suffer from separation anxiety, even depression, when home alone. To address this angst, 61 percent of dog owners in the U.S. heed the recommendation from the Humane Society of the United States to keep a radio or television on in the house, to give your dog the opportunity to have visual and auditory stimulation. Now, recent findings demonstrate that dogs not only enjoy TV, but have a preference for content created specifically for canines.

DOGTV provides customized television entertainment, while the rest of the family is away at work or too busy to play. Studies show it relaxes and stimulates our dogs – keeping them healthier and more content.

DOGTV is designed for dogs and approved by leaders in the pet industry. Backed by scientific research, humane societies and pet experts, DOGTV producers understand how dogs perceive the world. To cater to a dog’s unique sense of sight, hearing, and movement detection, DOGTV took great care to select the right visuals that appeal the most to dogs. In addition, the programming’s audio soundtracks, including music and other sounds, were selected specifically with a dog’s experience in mind.

Many people may be asking themselves, ‘Do dogs really watch TV?’

“The answer is YES! Dogs respond to what they see and hear on TV, and enjoy TV the most when they see other dogs, other animals and even inanimate moving objects,” said Dr. Nicholas H. Dodman, one of the top Animal Behavior researchers’ in the country.

DOGTV provides companionship – the right company – for a dog home alone by meeting a dog’s typical daily cycle and helps prevent mental fatigue, depression and boredom. DOGTV is scientifically proven to reduce stress, add pleasure and improve a dog’s development, according to research from Tufts University.

DOGTV is available for Cox households in the California market as a subscription service for a low monthly fee of $4.99 per month. Pet parents can find it on Cox OnDEMAND, channel 1 or by calling Cox Customer Service at (619) 269-8258 to request a subscription.

For more information and to learn more, visit DOGTV at www.dogtv.com.