Taking downtown and the city by storm is EarthWise Pet Supply in East Village, owned by Mary Anne and Russ Novak

Mary Anne and Russ opened EarthWise in May of 2015 and have become a fixture in the East Village community. Earthwise offers pet products and services that cater to owners who care deeply about quality nutrition for their pets, and who appreciate the importance of supporting locally-owned and operated small businesses in our community.

Mary Anne is the ‘face’ of EarthWise, and is ready to greet every customer walking through their door with a smile and helpful advice. “Our shop is family-owned and operated, and we take the greatest pride in making our two- and four-legged customers feel welcomed and well-tended to,” she shares with apl magazine. Russ is a retired naval officer who lends the same level of detail and enthusiasm to the shop as he did in his military career. “Our aim is to share our knowledge of pet nutrition, health needs and pet products of all types in an atmosphere that is friendly, courteous and helpful! ” EarthWise’s Manager is their son Luke, who is the master of all of the various challenges of running a small business.

The Novaks are thrilled with the warm recognition that they have received from their customers, and consider it an honor to have received numerous ‘Best of’ awards for 2016. “One of the greatest rewards of owning a small business like this,” Mary Anne points out, “is the opportunity it provides to give back to the community.”

EarthWise East Village sponsors multiple pet adoption events each year, and supports a variety of pet rescue agencies. As Russ highlights: “Our big event this fall is the Third Annual ’Bow Wow Beer Bash’ at Mission Brewery on October 29th, put on by Hearts For San Diego.” Proceeds from this event will benefit ‘Cammies & Canines,’ an organization committed to helping homeless vets.


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