Russ, Mary Anne & Luke with Henry.

Meet the Novak Family, the proud owners of EarthWise Pet Supply East Village which offers full service grooming, self-wash stations, as well as a variety of foods and treats.

APL: What inspired you to open EarthWise Pet Supply?

EW: We’ve been pet owners our entire lives and had always been interested in our pets’ diets, so we decided to build a business that showcases healthier, all-natural pet foods that are available from family-owned companies.

What would you like your customers to know about the services you offer?

We are proud of our selection of the best pet foods and supplies available, but we are even prouder of the level of care and expertise we provide in our grooming salon which won Best of San Diego last year.

What is something unique that your clients should know about?

We love yaks milk chews which are super high in protein, very low in fat, and can be microwaved to make crunchy and delicious ‘yak’s milk croutons’. We also recommend frozen raw goat’s milk, which offers countless health benefits!

You do so much for the community. Which non-profit organizations are close to your heart?

As a veteran owned business, we have the closest ongoing relationship with Cammies & Canines and It’s Just Puppy Love, both of which benefit homeless vets. We have also worked with Tragic to Magic Dog Rescue and Traci’s Paws.

What types of pets do you currently own?

We have two dogs, Charlie and Henry, who are Cavachons and our ‘shop dogs’, as well as four cats. Tina, the eldest, has visibly benefitted from some of our products.”

What are the strangest or funniest things that your pets do?

Henry has learned ways to be lazy, including nosing balls down the stairs rather than bring them directly to you. He also has a habit of stopping mid-fetch to poo right next to the ball which he then refuses to go near.

The Novak’s have a passion for pets and are delighted to share that passion with other pet owners. If you are looking for great service, products and a warm welcome, visit EarthWise.

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